This report summarises the findings from four Focus Group Discussions (FGDs) held in Zambia, with the aim of informing the development of a battery-supported electric cooking concept, eCook. It is part of a broader programme of work, designed to identify and investigate the opportunities and challenges that await in high impact markets such as Zambia. Women and men from rural, urban and peri-urban contexts were asked about their current cooking practices and how they aspire to cook in the future. The evidence from these FGDs suggests that electricity is the aspirational fuel for most households in Zambia and confirms that access, affordability (or perception of affordability) and reliability are the main barriers holding back wider adoption of electric cooking.